Fuel Cell for the home

Bloom Energy is making a buzz with its Bloom Box technology being shown to the public,
but Panasonic already has a Fuel Cell for the home. I don't see anybody being able to compete with electronics giants, Bloom has one product, these big companies have hundreds of products on the market and multiple revenue streams from the other companies they own. (Such as Panasonics buy out of Sanyo, who makes solar cells).